B2B Marketing
Making executive thought leadership worth reading
An always-on LinkedIn program that turned leadership expertise into a steady pipeline of qualified conversations.
- Client
- Client Name
- Year
- 2024
- Role
- Strategy, editorial planning, writing and video production
- Platforms
Context
Describe the situation and why the project existed.
Objective
What did success look like?
Strategy & approach
Write the approach here.
Deliverables
- Editorial strategy
- Weekly executive posts
- Interview video series
Results
- Average post reach
- 4x
- Inbound inquiries
- +210%