Social Campaign
Launching a flagship product to a new audience
A six-week, multi-platform launch campaign that turned a technical product story into content people shared.
- Client
- Client Name
- Year
- 2026
- Role
- Content strategy lead — planning, creative direction, production and reporting
- Platforms
- Instagram, TikTok, LinkedIn
Context
Describe the situation. Who was the client, what was happening in their business, and why did this project exist?
Objective
What did success look like? Name the audience, the behavior you wanted to change and how it would be measured.
Strategy & approach
Write the strategy here, in plain paragraphs. This is the most important part of the case study: it is where a hiring manager sees how you think.
Explain the insight that shaped the work, the choices you made and why, and how the creative followed from the strategy. Two to four short paragraphs is plenty.
Deliverables
- Campaign strategy and content calendar
- 40+ short-form videos
- Launch-day photography
- Paid social creative
Results
- Organic views
- 2.4M
- Follower growth
- +38%
- Engagement rate
- 6.1%